WFA Kuala Lumpur

Connecting brand builders

15 - 18 March 2016, Kuala Lumpur, Malaysia

About the event


Join us at the first ever Global Marketer Week to be held in South East Asia. Following on from Beijing, New York, Sydney and Marrakech, Kuala Lumpur will play host in 2016 to the global event for multinational marketers.

Schedule


Please note, timings and venues are subject to change.

Week overview
Day 1, March 15
AM
Will we still advertise in 2025? A Public Affairs Challenge.
PM
Will we still advertise in 2025? Working groups
EVENING
MAA Welcome Dinner
Day 2, March 16
AM
Executive Committee & Annual General Meeting
PM
Project Reconnect: People Inc.
EVENING

Day 3, March 17
AM
MAA & WFA Global Marketer Conference
PM
MAA & WFA Global Marketer Conference
EVENING
WFA Gala Dinner
Day 4, March 18
AM
National Associations Council
PM

EVENING
WFA Closing Party
March 15, 2016
9:00am - 12:00pm
Will we still advertise in 2025? A Public Affairs Challenge
Venue: Le Méridien (The Gallery, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

Globally marketing is under pressure. Technology is evolving rapidly, disrupting business models and empowering consumers. Governments, trying to deal with complex changes in their societies, are often seizing on marketing as something they need to control. While being asked to develop increasingly strict standards, business are in ever greater competition for growth. This is presenting fundamental challenges for brand owners, leading many companies, sectors, and media channels to question how advertising will fit into their business models in the future. Join us in Kuala Lumpur in 2016 to understand what people and policymakers expect from responsible marketers today, and how brands need to engage them to ensure a successful future in Asia and globally.

For WFA members or by invitation only.

12:00pm - 1:30pm
WFA Lunch
Venue: Le Meridien (Pool Bar & Grill@8, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

For WFA members only.

1:30pm - 4:30pm
Will we still advertise in 2025? Working groups
Venue: Le Méridien (Parry 1/Parry 2/Davidson, level 6), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

Building on the morning session, issue specific working groups will be held to exchange insights and look at concrete action plans for 2016-2017. Workshops will be organised for individual sectors and on cross sectoral topics.

For WFA members or by invitation only.

 

7:00pm
MAA Welcome Dinner
Venue: Muzium DiRaja, Jalan Istana, 50566 Kuala Lumpur

Royal Palace until not long ago, Muzium Diraja, or the Royal Museum, will be the backdrop of MAA’s opening dinner. The royal venue is overlooking the Petronas Towers and the Kuala Lumpur Tower, so delegates will enjoy a unique and exclusive experience.

Open to all.

March 16, 2016
8:30am - 11:30am
Executive Committee
Venue: Le Méridien (Gallery 1, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

WFA’s Executive Committee is made up of senior corporate and National Association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

For WFA Executive Committee members only.

12:00pm - 1:00pm
Annual General Meeting
Venue: Le Méridien (Gallery 2, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

The WFA AGM will give WFA members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of the WFA’s Executive Committee, are elected.

For WFA members only.

1:00pm - 2:00pm
WFA lunch
Venue: Le Meridien (Favola, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

For WFA members only.

4:00pm - 6:00pm
Project Reconnect: People Inc.
Venue: Scoop Cafe at Menara Dion (level 8), 27, Jalan Sultan Ismail, Bukit Bintang, 50250 Kuala Lumpur

In this session we will try and show how great brand marketing in the digital age puts people first and how delivering meaningful and valued brand experiences pays dividends.

We will also explore how to foster the best possible conditions for great work to flourish. How best to nurture talent? How best to work with other functions internally? How to get the best out of your agency partners? And how to innovate and look beyond your organisation for inspiration and talent?

Some of industry’s biggest names are here to share their own experiences of what works (and what doesn’t). A must attend for anyone looking to succeed in our industry!

Open to all.

March 17, 2016
8:30am - 4:00pm
WFA & MAA Global Marketer Conference
Venue: Le Méridien (Clarke Ballroom I & II), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

The Global Marketer Conference is the centre piece of the week, bringing together some of the biggest names in marketing to share insights into how they have built their brands in South East Asia and globally, where they have found their inspiration and how they have overcome challenges.

Registrations will open at 8:00am.

Open to all.

7:30pm
WFA Cocktails & Gala Dinner
Venue: Marini's on 57, Menara 3 Petronas (level 57), Persiaran KLCC, 50088 Kuala Lumpur

Join WFA members and guests on the 57th floor of KL’s iconic landmark, the Petronas Towers. Besides its exquisite food and cocktails, Marini’s on 57 is KL’s highest rooftop bar and restaurant and offers stunning views across the city.

For WFA members or by invitation only.

March 18, 2016
8:30am - 1:00pm
National Associations Council
Venue: Le Méridien (Clark I, level 6), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.

For WFA National Advertiser Associations only.

1:00pm - 2:00pm
WFA working lunch
Venue: Le Meridien (Pool Bar & Grill@8, level 8), Jalan Stesen Sentral, Kuala Lumpur Sentral, 50470 Kuala Lumpur

For National Association Council attendees only.

7:30pm
WFA Closing Party
Venue: Havana Bar & Grill, Changkat Bukit Bintang, Bukit Bintang, 50200 Kuala Lumpur

To close the week, join us at one of KL’s hippest nightspots!

For WFA members or by invitation only.

Speakers


'15 Highlights


10

Events

75%

client-side marketers

30+

nationalities

Last year's participants

Register


Are you a WFA member?

*All GMW events are free of charge for WFA members outside of Malaysia/Singapore (except for marketers in those countries who have previously attended a WFA event). All other Malaysia/Singapore-based marketers, including MAA members, should register here.

Plan your trip


Where to stay? WFA guests can benefit from the exclusive GMW hotel rates at Le Méridien: MYR 490 (approx. €105/night) for single occupancy and MYR 537 (approx. €115/night) for double occupancy, breakfast and all taxes included. The special rate is valid until March 2, 2016 and is subject to availability. To book your room, click here.

 

How to get there? If you are travelling by air, the KLIA Ekspres train will take you from the airport to Kuala Lumpur Sentral in less than 30 minutes. Le Méridien is within walking distance of the train station.

 

Visa needed? Please contact us if you need a letter of invitation in order to obtain a travel visa. Click here to see if you require a visa to enter Malaysia.

Global Marketer Week in the palm of your hand!

#GMWKL mobile app: the week programme, agendas, speaker profiles, venues, polls, social networking and more are now at your fingertips.

Partners


Interested in sponsorship opportunities for Global Marketer Week?

We’d love to discuss: sponsorship@wfanet.org

Contact


Sponsorship inquiries

sponsorship@wfanet.org

General inquiries

kl@wfanet.org
+32 2 502 57 40