With thanks to our international partners and sponsors:
Telemetry is the world's first independent serving and auditing service aimed at Internet video advertising. With offices based in London, New York and HK (2011) Telemetry is the only online video auditing service to have fully functional systems across China and South East Asia. Working directly for advertisers, Telemetry verifies, in real time, every facet of a publisher's or ad network's performance when attempting to deliver online video advertisements to its web users. Key areas of audit include the media plan, discrepancies of count, audience quality, de duplication of reach, positional audit and performance metrics audit. Contact Anthony Rushton for more details. www.telemetry.com
Initiative (www.initiative.com) is a performance-led communications company. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture. Owned by the Interpublic Group, Initiative is part of media management group Mediabrands and a partner of Magna, IPG’s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiative’s comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.
Major advertisers engage Decideware to improve their agency relationships and performance.Decideware is a SaaS software provider and we deliver software solutions to help manage Agency Assessments, Scope of Work, Agency Roster and Remuneration programs. We work to many members of the WFA in Asia, Europe, the USA and Australia on engagements which range in size from small to national to global. We also provide a complete range of services to ensure every deployment is successful. See www.decideware.com for further information or email sales@decideware.com
TrinityP3 is APAC’s leading marketing management consultancy, with a global network of industry professionals, with offices in Melbourne, Sydney, Hong Kong, Singapore, Wellington and London. Benchmarking and assessing current structures, processes and costs, TrinityP3 identifies opportunities for greater efficiencies and effectiveness in all aspects of marketing communications including advertising, media planning and buying, public relations, digital and direct marketing. In 2008 TrinityP3 launched Green Marketing services and quickly gained a global reputation for breakthrough ‘green’ services to measure carbon emissions across all advertising and marketing communications, and provide marketers with specialist green auditing and compliant and traceable carbon offsetting programs. In the past 12 months, TrinityP3 has consulted and negotiated on more than $200 million in media and creative agency contracts, more than $2 billion in marketing expenditure, and reviewed over $75 million in production spend.
Firefly was created by Millward Brown, bringing together some of the world's finest qualitative boutiques. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success. We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success. Brands benefit from Firefly's cultural understanding of the local, regional and global markets we service. We invite you to take advantage of this powerful synergy of specialties and disciplines across the entire Firefly global team.
- Profit from a bank of 6,000 effectiveness case studies on all main regions, industries and campaign objectives
- Build communications strategy on proven approaches and latest thinking
- Forecast advertising expenditure trends
- Understand how competitors run their marketing communications
Read what our clients say about Warc or visit www.warc.com/trial for a free trial.