WFA blog

Dance More, Drink Slow

Alcohol producers are actively changing their marketing to reflect societies increased concern about the impact of drinking, says Paola de la Baume.

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Self-effacing clients…

Briefing for integrated communication isn’t easy but WFA members are working to improve. Rob Dreblow explains

Most of us who have worked agency-…

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A penny for your habits

Ensuring marketers’ future access to data means being aware of the value consumers place on information about them, Chris Payne explains

The …

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