WFA blog

Outlook for 2015

Every New Year comes with three things attached: new trends and projects, a continuation of the same and the odd surprise.

2015 will be no diff…

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Lessons from Mumbai MEDIAFORUM

The first meeting of the WFA’s MEDIAFORUM in India is the perfect time to reflect on what we can learn from this fast growing market. Matt Green exp…

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Dance More, Drink Slow

Alcohol producers are actively changing their marketing to reflect societies increased concern about the impact of drinking, says Paola de la Baume.

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