WFA blog

The odd couple

How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start ups in working together

read more

iHuman

How can big companies deal with the talent challenge in 2016? Rob Dreblow highlights the need for a more trusting relationship.

read more

Data: smart v. big

Big data may be the biggest (and most unhelpful) buzz word in marketing now but – as everyone will acknowledge – getting it right is tricky.

read more

Advantage missed?

Advertiser concerns about transparency in the digital media marketplace could mean not all the benefits of programmatic trading are realised.

read more

London’s Tech City: Small is beautiful

The WFA recently ran two tours of Tech City, an area based around London’s much publicised ‘Silicon Roundabout’, where 1,340 diverse digital and creative businesses, including many start-ups, have clustered together.

read more