WFA blog

5 marketing predictions for 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

#1 Rethinking digital investment: Wh…

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This is not your parents’ TV

The EU’s Audiovisual Media Services Directive is due for a full review in 2016. Adam Gagen, WFA Director of Legal & Public Affairs, provides…

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Dance More, Drink Slow

Alcohol producers are actively changing their marketing to reflect societies increased concern about the impact of drinking, says Paola de la Baume, P…

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A penny for your habits

Ensuring marketers’ future access to data means being aware of the value consumers place on information about them, Public Affairs Manager Chris…

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