5 marketing predictions for 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

#1 Rethinking digital investment: Wh…

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Time to go Dutch on data

The Netherlands used to take one of the strictest views on online privacy in Europe but a consumer backlash has forced a re-think. EU regulators currently developing a new framework for data protection should take note. Stephan Loerke explains.

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