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What is WFA?

WFA is the only global organization representing the common interests of marketers.

It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 700 billion annually.

WFA champions responsible and effective marketing communications.

For more information email membership@wfanet.org

Responsible marketing communications: with freedom comes responsibility

  • WFA champions and defends marketers interests;
  • WFA helps set standards for responsible marketing communications worldwide;
  • WFA encourages leadership initiatives, which go beyond compliance with existing industry standards

Effective marketing communications: the many are smarter than the few

  • WFA helps its members to improve the effectiveness and efficiency of their marketing communications through knowledge and experience sharing and benchmarking;
  • WFA provides a unique global network of marketers who help each other navigate the fast-changing marketing landscape;
  • WFA takes a global leadership role on key marketing issues which affect its members.
"I come out of WFA meetings with actions I can implement the next day. I can't put a price on this but I know it saves me serious time and money"
Jenny Ashmore, Global Marketing Capability Officer, Mars Inc