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European Action Group

More information? Contact Malte Lohan at m.lohan@wfanet.org +32 (0)2 502 43 92.

The European Action Group brings together senior representatives from national advertiser associations and corporate members working on public policy issues related to marketing communications.

Through the EAG, WFA engages directly with top-level EU decision makers and drives EU advocacy programmes on issues that affect marketers' operations.

Impact on policy decisions

The key objectives of the EAG are to:
  • Represent the interests of WFA members in the formulation of EU policies;
  • Explain and champion the value of responsible commercial communications;
  • Promote and strengthen effective advertising self-regulation in the EU;
  • Help WFA members understand and respond to the impact of EU policy developments on their marketing operations.

Keeping members informed

EAG's members benefit from a range of information tools including regular mailings to share relevant and timely information, a weekly EU Brief summarising important regulatory developments and detailed quarterly issue briefs on key dossiers.

The EAG also runs a comprehensive 'regulatory helpdesk' for WFA members, providing information, advice, argumentations and training on EU dossiers related to commercial communications.

Book your seat at one of the next meetings to be part of the discussion.