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Position papers

Please click below to download recently published WFA Position Papers.

More information? Contact Malte Lohan at m.lohan@wfanet.org +32 (0)2 502 43 92.

07/12/2010 Guidance for National Implementation of the e-Privacy Directive

Guidance for National Implementation of the e-Privacy Directive

Guidance document for the implementation of the e-Privacy Directive by WFA in association with EACA, EPC, and FEDMA. WFA Members Only - request download.
754 KB
04/11/2010 Joint position paper on amendments 107 and 108 of the Juvin report on 'The impact of advertising on consumer behaviour'

Joint position paper on amendments 107 and 108 of the Juvin report on 'The impact of advertising on consumer behaviour'

Position paper calling for the rejection of amendments 107 and 108, as tabled in the European Parliament's IMCO Committee. Co-signed by WFA, EACA, ISBA, Markenverband, OWM and UDA.
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204 KB
27/10/2010 Joint industry voting recommendations on the Juvin report on 'The impact of advertising on consumer behaviour'

Joint industry voting recommendations on the Juvin report on 'The impact of advertising on consumer behaviour'

Joint industry voting recommendations co-signed by WFA, AIG, ACT, AER, EACA, EADP, egta, ENPA, EPC, FAEP, FEDMA and IAB Europe.
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52 KB
03/06/2009 Global Principles for Self-Regulation in Online Behavioral Advertising

Global Principles for Self-Regulation in Online Behavioral Advertising

Global Principles for the collection of data online from a particular computer or device regarding Web viewing behaviors over time for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from such Web viewing behaviors.
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93 KB
24/08/2008 The Benefits of Advertising Self-Regulation

The Benefits of Advertising Self-Regulation

Guidance document outlining what WFA means by self-regulation its benefits.
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263 KB