Marrakech was the venue for Global Marketer Week 2015. Co-hosted with the Moroccan Association of Advertisers (GAM) between the 16th and 20th of March, GMW2015 brought together global marketing leaders from 30 countries, including the world's biggest brands. Below are some of the highlights.
The pursuit of happiness: Creating meaningful brand experiences for millennials
Accountability and transparency around the world
Introduction to Ebiquity
The 15 things every modern marketer should know about famous brand building