Advertisers and agencies agree code of conduct in Morocco


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The Moroccan Advertiser Association (GAM) recently signed an agreement with the Agencies Association (UACC), meant to be used by its members as the approach to be used for the practice of agency remuneration. The agreement said that, amongst other things:
  • Agencies and advertisers could work together to choose the method of payment that best suits them
  • There would be a code of conduct for the partnership that ensured confidentiality, professionalism, transparency and collaboration to avoid conflicts of interest

This approach, the result of many months of work and exchanges between the two associations, is part of the proposed restructuring of the sector and aims to redefine the benchmark for the market to promote transparency and 'professionalism in agencies advertisers relations'.

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