American Association launches $50,000 Marketing Analytics Leadership Award


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The American Advertiser Association (ANA) is launching the Marketing Analytics Leadership Award, a first-of-its-kind award, recognizing leadership in applying smart analytics to successful marketing programs. Open to ANA member companies, the award offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.

The Marketing Analytics Leadership Award spotlights and celebrates today's rapid adoption of analytics in planning and measuring marketing investments. The nomination process will close August 1, 2013 and the inaugural award will be presented at this year's ANA Masters of Marketing Annual Conference, to be held October 3-6 in Phoenix. Three finalists will be selected by a panel of current and former CMOs, along with business thought-leaders from academic institutions UCLA and Harvard.

“Marketing analytics is a critically important part of demonstrating the return on marketing investment, and this new award will recognize individuals leading their companies in adopting credible, practical analytic practices,” said ANA President and CEO Bob Liodice (pictured). “The ANA is fully committed to accelerating the role of analytics in benchmarking and improving advertising and marketing effectiveness.”

The award is sponsored by marketing analytics firm MarketShare. To learn more about the Award, please visit the ANA website.

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