Australia refreshes its branding ahead of Global Marketer Conference 2014


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The Australian Association of National Advertisers (AANA) has refreshed its brand ahead of the AANA/WFA Global Marketer Conference 2014 to be held on 26th March in Sydney, Australia.

Sunita Gloster, CEO of the AANA, said that the re-branding of AANA is an evolution in the organisation's new strategic plan which positions it as the voice for brands in Australia.

As part of its refresh, the AANA has adopted a three pillars approach aimed at inspiring and promoting responsible, innovative and respected marketing. "Responsible, respected and innovative marketing are at the heart of what the AANA stands for and supporting marketers has never been more important as they engage with their customers in new ways," Ms Gloster said.

"The re-brand is our public display of a clear and evolved direction for the AANA as we deliver our new strategic plan aimed at inspiring and equipping marketers to build strong brands and businesses in an environment of rapid change," AANA Chair Inese Kingsmill said.

For more information, contact Sunita Gloster.

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