Australian advertisers association leads effort to question TV Production Costs


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The Australian Association of National Advertisers is leading an effort along with its members to control increasing commercial production costs as new media and new technologies challenge the traditional production model.

The association is hosting a forum to bring tougher national advertisers in Sydney in to share ideas and benchmark against global best practices for managing production in the new media environment.

The agenda for the session will include:
  • Changes to the production process
  • The production process for social media and digital
  • Best practices for working with agencies on productions
  • Industry trends and innovations

For more information, please visit the AANA website.

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