Dutch association launches "24 hours of Advertising"


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The Advertiser Association in the Netherlands (BVA) has launched an innovative 24hour series of events that started with a breakfast and workshop for 500 marketing students and young professionals, followed by a VIP lunch for speakers and press who attended the AdCongress for communications managers and directors, directly followed by the Effie Awards and the Cannes Lions Amsterdam.

BVA has also set up the BVA Alumni Club, composed of former BVA boardmembers, who provide strategic advice to the current board team.

For more information on these initiatives, please contact Helen Faase, email: Helen.Faasse@bva.nl

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