Ecuadorian marketers agree to form national association


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Fourteen global and regional corporates operating in Latin America gathered together on October 23rd, 2012 to discuss and support plans for the launch of a new Ecuadorian Advertiser Association, ANDA Ecuador.

The meeting centred on the priority issues that should be addressed within the new association, including:
  • Legislative initiatives: Communications Law, Regulation of Advertising and Promotion, Consumer Protection Law, etc.
  • Development of advertising channels
  • Regulation of below the line (BTL) advertising
  • Consumer Financial Education

An Executive Board was also appointed, with representatives from Unilever, Telefónica, Sancella, Colgate-Palmolive, Kimberly-Clark and Avon. They also decided to create two working groups, one on Regulatory and Corporate Affairs and another on Media issues.

The next General Meeting for ANDA Ecuador will be held in the second week of January.

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