EU report commends industry efforts on alcohol marketing self-regulation


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The European Commission's Directorate General for Health and Consumer Protection (DG SANCO) released a report assessing the EU Alcohol Strategy. The report assesses the “added value” of the EU Alcohol Strategy, adopted in 2006 to support EU Member States in reducing alcohol-related harm.

The report concludes with a positive evaluation of the EU Strategy and the European Alcohol and Health Forum (EAHF) in particular, of which WFA is a founding member. It finds that “continuing coordination and action at EU level would maintain and strengthen the common approach supporting further Member State policy developments and the momentum of stakeholder action and cooperation.”

The report includes a “case study” dedicated to alcohol marketing, which serves as a test-case for the evaluation of the Strategy. This case study commends efforts made by the industry in the context of the EAHF to strengthen self-regulation for alcohol marketing. “The results from the evaluation indicate that the EAHF process has motivated stakeholders to step up action in this area and has thereby contributed to the development and convergence of the alcohol advertising self-regulatory systems across the EU.”

In the overall conclusions, the report notes that “although progress has been registered, the aims of the alcohol strategy have not yet been fully reached and alcohol-related harm remains a concern in all Member States. Therefore, coordination and support at EU level should be continued and geared towards ways to enhance effectiveness of actions and implementation structures.”

The publication of the report is a positive sign that the Commission will continue with the Strategy as adopted in 2006, though probably adjusted to take into account recommendations for improvements.

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