European Commissioner praises downward trend in food advertising during children's programmes


Back to the overview
In his response to a question written by a member of the European Parliament (MEP) on the advertising of 'high-calorie foods' to children, European Commissioner for Health and Consumer Protection Tonio Borg praised the latest EU Pledge monitoring results which showed a 73% reduction between 2005 and 2012 in children's exposure to advertising for products that do not fulfil better-for-you criteria in programmes with an audience of over 35% of children under 12.

In July, Portuguese Conservative MEP Nuno Melo submitted a parliamentary question to the European Commission noting an increase in advertising on 'internet sites associated with search engines, social networks and music sites' despite the existence of the EU Pledge programme. The MEP denounced the placement of 'high-calorie' food products on the radio, television, films and computer games.

Commissioner Borg also recognized the reinforced commitments of EU Pledge members to cover company-owned websites as well as to reduce the audience threshold from 50% to 35% of children under 12, highlighting that voluntary commitments must be regularly updated.

Sign up to monthly WFA news