Finns celebrate 60th anniversary


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The annual Finnish Advertisers Day took place on 15th September and coincided with the 60th anniversary of the organization. Keynote speakers from around the world addressed the key drivers of change in the marketing environment, including globalization and the fast-changing impact of technology on consumers.

WFA was present to offer its congratulations. The Finnish Advertisers Association- Mainostajien Liitto - has the highest number of members per capita of any association in the world: 412 is more or less equal to the Swedish Advertisers Association. Only 27% of revenues come from membership fees with the rest coming from publications, sponsorship and events.

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