Germans hold 16th annual conference


Back to the overview
On November 10th, OWM held its 16th annual Conference in Berlin. More than 300 delegates joined discussions and presentations based on the theme of 'ROI in Marketing Communications: How do companies get the most out of their marketing spend?'.

Keynote speakers included leading German marketing professionals Gerhard Berssenbrügge (CEO Nestlé Germany), Uwe Becker (Media Director for Germany, Austria and Switzerland, Unilever), Alan Cohen (CEO, OMD USA) and Dr. Jesko Perrey (Practice Leader Marketing & Sales McKinsey & Co).

For further information (in German), click here or contact Isabel Matz at

Sign up to monthly WFA news