Hellenic Association holds first Digital Meeting


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The Hellenic Advertisers Association (HAA) held its first Digital Meeting on 2nd July. Dubbed From briefing to evaluating a digital campaign, the event was organized by HAA's digital team in cooperation with Dentsu Aegis Network and IAB Hellas and consisted of several sessions, including Digital Strategy and Digital Campaign Essentials. The event brought together 120 delegates from thirty companies, both HAA members and non-members.

The event took place after the association had conducted research, dubbed Digital Communications: Universe or Chaos, which helped HAA identify Greek marketers' priorities in relation to digital communications.

Audience measurement and auditing of data, website content quality safeguarding and education of young marketing executives are currently at the top of HAA's list.

The participants' positive feedback encourages us to initiate more activities on digital marketing”, said Nerina Komioti, Director General of the HAA.

Links for the Digital Overview and the Digital Campaign essentials can be found here.

For more information, contact the HAA.

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