Irish publish “Advertiser's Toolkit"


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The Association of Advertisers in Ireland (AAI) has published an "Advertiser's Toolkit" which seeks to bring together a collection of insights from AAI seminars and member events. The toolkit will be circulated to AAI members in January.

The 64-page publication is based on a series of seminars and member information events, held over the past 18 months. Each of these seminars featured presentations from experts in a number of disciplines, whose presentations were then converted into written format and integrated into the "Advertiser's Toolkit".

The booklet will also be included as an insert in IMJ magazine, a leading advertising publication in Ireland with a circulation of about 5,500.

For more information, please contact Ed McDonald at

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