Pakistan holds 2012 Awards


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In 2011, the Pakistan Advertisers Society (PAS) held its first marketing and advertising awards, which was supported by all major industry stakeholders, including the All Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).

Following the success of the event, the PAS has announced the PAS Awards 2012. The primary objective of the award programme is to raise the standard of advertising in Pakistan by acknowledging and honoring 'idea, strategy and creativity that works'.

The awards this year will have 25 major categories in which the entries will be judged for their effectiveness. In addition, a special category for "Media Innovation" and a special award for "Campaign of the Year" have also been introduced to encourage novel ideas and benchmark excellence in the field.

An online entry system has also been put in place for the participants who wish to submit their entries online. The system will also allow the engaging off shore experts through online judging system.

The Jury will be handpicked from all over Pakistan comprising of industry experts and specialists representing marketing, advertising, media and academia.

For more information, please visit:, the Awards Facebook page, or contact Qamar Abbas (

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