Pakistan teaches members how to write the perfect brief


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The Pakistan Advertiser Society (PAS) is holding a one-day training workshop to help its members master how to write the perfect brief. The workshop will revisit the fundamentals, discuss the importance and the role of briefs, what agencies look for, how to write a good brief, and what makes a bad brief.

The workshop is for brand directors/managers who are responsible for brand strategy and brand communications, and are constantly looking for ways to improve quality, effectiveness and success of their communications/advertising. It is also targeted at account directors/managers/planners.

The session helps to emphasize the fact that you can never assume that all parties understand what needs to be done. Such assumptions may lead to frustrations as well as wasting time and money.

For more information, visit the PAS website.

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