Philippines holds forum, “Working Towards a Healthy World for Children”


Back to the overview
On 20th November, the Filipino advertising industry associations, the Ad Standards Council (ASC), the Advertising Foundation of the Philippines (AFP), The Broadcasters Association (KBP) and the Philippine Association of National Advertisers (PANA) partnered with the Philippine Department of Health to organise the 2nd Marketing & Communication Forum, entitled “Working Towards a Healthy World for Children.”

Remarkably, the Under Secretary for Health, Teodoro Herbosa, took time out from addressing the aftermath of the calamitous typhoon Haiyan to give a keynote address to an audience of over 150 industry, government officials and press. After reflecting on the tragic events of the October earthquake in Bohol and typhoon Haiyan and praising the typical resilience of Filipinos in the face of such crises, he praised the food and advertising industry's willingness to step up to the challenge of NCDs and committed to attending future events held under the auspices of the Ad Standards Council. Department of Health Assistant Secretary and Spokesperson, Enrique Tayag, then went on to present the latest figures of overweight and obesity in the Philippines before leading the audience through his trademark (and self-choreographed) dance, which he debuted during the first industry healthy lifestyles forum held in July!

WFA was asked by its national advertiser association member, PANA, to present on global issues in the field of marketing to children and focused on the success of self-regulatory efforts by food marketers to limit the marketing of certain foods and non-alcoholic beverages to children, an effort that has been successfully replicated in the Philippines through the signing by twelve companies of the Filipino pledge programme. WFA also presented on Media Smart, a programme designed to promote media literacy to children aged between 6 and 11 years, and which we are looking into launching in the Philippines with the support of the local advertising community.

Sign up to monthly WFA news