Portuguese hold Effie Awards


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The seventh edition of Portuguese Effie Awards took place on November 17th at the New University of Lisbon. This year, more than 50 cases were submitted and 41 were nominated across different categories. The Effie Awards is an APAN initiative, co-organized with Grupo Consultores and is recognized as the most important awards in the Portuguese advertising industry. The event brought together more than 800 marketing and communication professionals from advertisers, agencies and media owners.

McDonald's Portugal won the Grand Effie of the Year, with the World Football Championship 2010 Campaign, that also won the gold prize in the Trade & Restaurants category. There was also the introduction of two new prizes: Best Creative Agency of the Year – won by Euro RSCG Lisbon, and Best Media Agency of the Year – won by Arena Media (Havas Group).

For more information, contact Manuela Botelho at manuela.botelho@apan.pt

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