SARFT imposes new TV advertising rules in China


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China's State Administration of Radio, Film and Television (SARFT) has introduced new, more restrictive rules for advertising during TV drama programming, which will come into effect in 2012. The news is likely to have a major impact for advertisers in China. Some commentators are mooting that advertising will only be permitted between the end of and the beginning of a new show, meaning shows will no longer take ad breaks in the middle of episodes. We understand though that the details of the new restrictions will be finalized later this month.

In order to help advertisers understand the new rules and comply with them, the China Association of National Advertisers (CANA) has organised a meeting at the end of December, bringing together client-side marketers and officials.

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