Spanish national association elects new President


Back to the overview
On April 12th, the Spanish Association of Advertisers (AEA) celebrated its 8th Advertiser Forum and 47th General Assembly.

At the event, Fernando Amenedo, CEO of Coca-Cola Spain was elected President of the Association by the newly appointed Board. He replaced Patricia Abril from McDonald's, who had held the position for three years.

There were a variety of discussions on subjects such as the power of digital communication, changes in human behaviour as a result of technology and the change in the role of the consumer.

To read a full report of the event, please visit the AEA website or contact Elena Pérez del Monte (

Sign up to monthly WFA news