Spanish national association elects new President

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25/04/2012
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On April 12th, the Spanish Association of Advertisers (AEA) celebrated its 8th Advertiser Forum and 47th General Assembly.

At the event, Fernando Amenedo, CEO of Coca-Cola Spain was elected President of the Association by the newly appointed Board. He replaced Patricia Abril from McDonald's, who had held the position for three years.

There were a variety of discussions on subjects such as the power of digital communication, changes in human behaviour as a result of technology and the change in the role of the consumer.

To read a full report of the event, please visit the AEA website or contact Elena Pérez del Monte (elenap@anunciantes.com)


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