Swedes launch campaign on Value of Advertising


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The Swedish Advertisers Association (SA) has launched a value of advertising campaign in partnership with Swedish agency Forsman & Bodenfors. The campaign will run in Sweden from 9 July to 9 September and will comprise of three ads.

The main message of the ads is: “Are you tired of ads? Win a dream trip to North Korea – the land without advertising!”

In addition, the SA has conducted a survey on Swedes' attitudes towards advertising. The results show there is a clear mismatch between perceived image of advertising and the understanding of the industry as one of the key building blocks of a market economy. Only 18% of respondents have a positive attitude towards advertising, versus 44% in 2005.

For more information on the survey or the campaign, please contact Anders Ericson (anders@annons.se)

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