Swedish Association finalises new online measurement rules


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Sveriges Annonsörer have just released new online measurement rules for the KIA-index, the Swedish online currency established in 2002.

The KIA-Index is owned by the Association of Swedish Advertisers and headed by representatives from advertisers, media agencies and media owners. It shows weekly statistics for 500+ Swedish web sites.

The new rules have made significant improvements, such as a new enforcement procedures as well as several simplifications that makes the rules easier to implement as well as more transparent.

For any additional information on the KIA Index, please contact Tobias Eidem, email: tobias.eidem@annons.se

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