Swiss to hold annual conference on mobile


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In the last few years, the Association of Swiss Advertisers (ASA) annual meeting in Zurich has become a must-attend event for those involved in the national advertising or media business. The theme of this year's meeting to be held on 13th March is The future is mobile and for good reason: Smartphones, Tablets and Phablets do not only fundamentally change consumers preferences and behaviours but also impact so many other aspects of their lives as well.

The keynote speaker is Urs Schaeppi, CEO of Swisscom (Swiss Telecom) will be followed by locally renowned “Miss Social Media” Leila Summa from Travel Industry at Facebook in Hamburg, former German 'Media Person of the Year, Thomas Koch and Austria's brand guru, Dietmar Dahmen.

The speeches will be followed by a round-table, led by Patrik Müller, editor-in-chief of Die Schweiz am Sonntag and Marc Walder, CEO of Ringier, Switzerland's most important newspaper publisher.

To learn more about the meeting, visit

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