UK Association unveils 2014 Annual Conference Agenda


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The UK Advertiser Association (ISBA) has published the agenda for its 2014 Annual Conference – to take place at the Kia Oval Cricket Venue on 12th March.

The agenda includes industry leaders such as David Sear of Weve and Sara Bennison from Barclays UK and covers a variety of subjects such as:
- Data-driven TV marketing
- The year of mobile
- Making money out of mobile
- Future of media buying in a data-driven world
- Brand as publisher

In addition, attendees will hear about the latest UK regulatory affairs pertaining to marketing communications. They will also have the opportunity to network with senior players in the industry – last year, over 400 marketers, agency heads and media owners attended the conference.

For more information, contact Elvira Bagge or call +442072919020.

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