Venezuelans publish ad spend figures for 2011


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For the third year in a row, the Venezuelan Association(ANDA) has conducted a study on advertising expenditure in Venezuela, and have published the results.

The report aims to analyze available information and provide, as far as possible, accurate figures on the total amount of advertising investment in the country. It followed the same market research technique as in the past years, which was to interview participants across different segments, which, when taken collectively, represent the majority of advertising investment in Venezuela.

To read the full report, please click here. For more information on ANDA, please contact Will Gilroy.

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