WFA announces new look leadership team


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Representatives from Coca-Cola, GAM, General Mills, Kraft, Tata Group,
UCB and Unilever join executive committee

New York, March 15: The World Federation of Advertisers has strengthened its governing body with the appointment of seven new members to its executive committee.

The executive committee oversees and guides the WFA's global strategy and the new appointments will strengthen the organisation's footprint in some key developing markets, particularly in Morocco and India.

The appointments were made on March 13 in New York as part of the WFA's Global Marketer Week, which also included the Global Marketing Conference, co-hosted by the WFA and its US member, the Association of National Advertisers.

The new executive committee members, who have been elected for a two-year term, are:
Khoso Baluch, Senior Vice-President and Chief Marketing Officer, UCB
Harish Bhat, Tata Group
Sarah Delea, Director, Global Public Policy and Health and Wellness, Kraft Foods
Salvatore Gabola, European Public Affairs, The Coca-Cola Company
Mounir Jazouli, Vice President, Groupement des Annoceurs du Maroc (GAM)
Marc Mathieu, Senior Vice President, Marketing, Unilever
Mary Catherine Toker, Vice President, Government Relations, General Mills

Separately, the WFA membership has also re-elected Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev as President for a second one-year term. Stephen Kehoe, Head of International Corporate Relations at Visa, has also been re-elected as Deputy President.

“I'm delighted to welcome the new members to our Executive Committee. These appointments will continue to strengthen the global diversity of our organisation and underline our commitment to increasing investment into emerging markets and regions. WFA initiatives in these area also reflect moves being made by many global marketers in looking to emerging markets for growth,” said Stephan Loerke, Managing Director of the World Federation of Advertisers.

For more information please contact Karine Lesuisse

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