WFA APAC VP talks online measurement


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Rahul Welde, WFA's Asia-Pacific Regional VP (VP of media for Unilever in Asia, Africa, the Middle East, Turkey and Russia) has been interviewed by the Asia Media Journal - see p.16 of the journal below.

In the interview, Rahul focuses on the current lack of reliable and transparent online audience measurement and the challenges this poses for major marketers globally, not just within APAC. Rahul also stresses that digital remains a top priority for the biggest global marketers and will continue to attract marketing investment, but questions still persist around the reliability of the metrics derived from it to demonstrate MROI.

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