WFA finalises schedule for Global Marketer Week


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WFA has announced its full lineup of events for Global Marketer Week 2014, to be held in Sydney between 24–28 March 2014. The week comprises public affairs sessions that address societal and regulatory changes that will impact brands and marketing events that showcase the most significant and best innovations and latest thinking in the global marketing industry.

Public affairs events include:
  • International best practices in advertising standards: The session will look into the trade and economic benefits of industry-led advertising standards, what best practice might look like and actions that can be taken to foster a better understanding and an accelerated adoption of advertising standards globally - but with a focus on Asia-Pacific.
  • Global advocacy briefing on food marketing and alcohol marketing: For the first time, WFA will be bringing you two briefing sessions tailored to give you the global perspective on food and non-alcoholic beverage and alcohol marketing. Two WFA experts will go into the global drivers behind both debates, the key trends and regulatory developments around the world and learnings drawn from successful (and less successful) industry efforts to address the challenge. Both sessions will allow for plenty of time for Q&As.

Marketing events include:
  • AANA & WFA Global Marketer Conference: The Global Marketer Conference will be the centre piece of the week, bringing together some of the biggest names in marketing to share insights into how they have built their brands, what has worked, what hasn't and how and where they have found inspiration to grow their brands.
  • Contagious @ Google: Contagious will present the most important topics at the intersection of communications, technology and culture, including standout global executions in subject areas including living data, frictionless commerce platforms and augmented content.
  • Project Reconnect: What are the most inspiring recent brand stories and what do they all have in common? WFA has teamed with social media agency, We Are Social, in a bid to unearth the most inspiring business models and brand stories in the world today. We Are Social will present the results of our findings, Marc Mathieu, Senior Vice-President of Marketing and the man behind the magic at Unilever, will try and identify what they all have in common and extrapolate; what does this all mean for the marketer of tomorrow? And to top it all off, we'll give the top line results of the first WFA Global Brand Purpose Survey, which our members have helped run all around the world.

The week also includes dinners, cocktails and a variety of fantastic networking opportunities.

WFA members and non-members can register at here.

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