WFA highlights global marketing trends at AANA and ANZA events


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Speaking at the AANA 'Window on 2011' Congress 2011 in Sydney and separate ANZA executive meetings in Auckland, WFA Managing Director Stephan Loerke shared thoughts on future-proofing marketing, in order to help advertisers understand how they must adapt in order to connect with consumers in a relevant and welcomed manner going forward.

The presentation, entitled "The future of advertising in an increasingly fragmented, interconnected and regulated world", looks at the shifts taking place in global marketing, consumer trust in advertising, the implications of digital communications on young people and the ways in which marketers can act responsibly in the face of these changing dynamics.

WFA members can request a copy from Karine Lesuisse

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