WFA holds APAC Media & Marketing network meetings in Singapore


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On 16th February WFA brought together regional marketers and media specialists from its APAC Media and Marketing Network in Singapore.

The meeting was chaired by Unilever's VP Media, Asia AMET, Rahul Welde and brought together around 20 WFA members to discuss and share case-studies on a variety of key themes.

Highlights from the event included presentations from SAP, Unilever, Accenture and Milward Brown on a number of issues including digital media, understanding return on marketing investment, and managing internal & external media resources.

The event was followed on the 17th February by the second meeting of WFA's APAC Marketing Sourcing network. This group brought together regional marketing purchasing and procurement experts from within WFA's broader global sourcing network.
Subjects covered included an exploration of what works and what doesn't when using agency compensation models, how to develop global & local collaborative sourcing techniques and how members drive effectiveness and efficiency within media and marketing spend.

The APAC network is open to all members of the WFA in the region and seeks to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. For more information about the network or about how you can become a member, please contact Any Ung at

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