WFA holds Latin America regional meetings in Montevideo


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On May 23-24, WFA co-hosted its 10th Annual Latin America Regional Meeting together with CAU Uruguay in Montevideo. The forum brought together experts from WFA's National Advertiser Associations from Argentina, Brazil, Chile, Colombia, Guatemala, Panama, Paraguay, Peru, Venezuela, as well as senior corporate members from companies with activities in the LATAM region. The Bolivian Advertiser Association also participated in these meetings for the first time.

Discussions covered public affairs issues related to responsible advertising, the importance of self-regulation, the challenges of advertising to children and measures recently implemented to ensure responsible alcohol advertising. Marketing issues covered trends in digital marketing and media audience measurement.

To see more pictures from the event, please visit WFA's image gallery.

For more information please contact Minakshi Pai.

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