WFA launches CMO World Tour


Back to the overview
WFA is travelling the world to talk to the top marketers at the world's leading brands. Our aim is to explore the impact of the digital age on marketers' personal lives and how this reflects on their own marketing vision and approach.

Our interviewer, Frédéric Colas, is the Chief Strategic Officer of Fullsix, a leading independent digital marketing group. On his journey around the world, he will be talking to members of the WFA's global network of marketers to tease out insights and draw learning, which he'll relay back to the WFA membership.

The project is supported by Facebook. Media deals have also been agreed with Advertising Age, Marketing, Stratégies and Campaign Asia for broadcasting rights of the interviews. Exclusive content for WFA members will be available following the tour.

View the first interview of WFA President, Chris Burggraeve, CMO AB-InBev, here.

Sign up to monthly WFA news