WFA statement on the Publicis Groupe and Omnicom merger


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WFA Managing Director Stephan Loerke has issued the following statement concerning the merger of Publicis Group and Omnicom:

"The World Federation of Advertisers is aware of the announcement that Publicis Groupe and Omnicom intend to merge their business. While we recognise the fact that combined they may provide enhanced economies of scale and a better understanding of the complex digital platforms that are now essential to all the world's advertisers, we are alert to the risks that excessive consolidation in the advertising market can also lead to a reduction in competition and transparency for our members.

The WFA has a long track record in championing competition and transparency in the advertising sector and we will continue to do so in our responses to the relevant competition authorities."

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