WFA to hold LATAM regional meetings


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On June 24-25 2014, WFA will co-host its annual Latin American Regional Meetings together with the Panama Advertiser Association (ANDA Panama) in Panama City. The meeting will bring together representatives from WFA's National Advertiser Associations, as well as senior corporate members from companies with activities in the LATAM region.

Discussions will covered public affairs issues related to responsible food and alcohol marketing as well a number of marketing topics, such as insight generation and media auditing in Latin America. The marketing session will include special guest speakers, including BrainJuicer who will present how brands can use behavioural science to move away from our 'persuasion' based model of marketing and embrace a seduction based model instead.

WFA Members can register for this meeting or get more information by contacting Minakshi Pai

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