WFA to join WEF advisory committee


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Stephan Loerke, WFA managing Director, has been invited to become a Member of the World Economic Forum's Global Agenda Council on Media, Entertainment & Information 2011, on the basis of thought leadership in the field of marketing communications.

The Global Agenda Council, comprising 15 to 20 relevant experts, serves as an informal advisory group to the World Economic Forum and, through the Forum, to the international community. In their own words, the Councils represent “the world's foremost interdisciplinary brains trust of innovative thinking and idea exchange on global issues. They unite the world's most relevant experts, including business and government leaders, in an ongoing, comprehensive and co-creative process to monitor and address global, regional and industry challenges.”

Established four years ago, the Network of Global Agenda Councils has already demonstrated its importance as a much-needed catalyst to monitor and address key issues. The Councils continue to provide insights and recommendations and contribute to a number of Forum activities, including industry projects, annual and regional meeting programmes and the Risk Response Network. In addition, they continue to provide policy recommendations to international organizations.
Council Members are appointed for a one-year term (1 July 2011 to 30 June 2012) and engage through virtual interactions and during the Summit on the Global Agenda 2011 in Abu Dhabi, United Arab Emirates (10-11 October 2011), which WFA will attend.

WFA was recommended to the Council by the European Commission on the basis of work undertaken in the framework of Project Reconnect

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