WFA unveils first strategic partners


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The World Federation of Advertisers (WFA) has unveiled five new strategic partners with whom it works to deliver better advice and greater insight to its members.

The WFA will work to create research projects and events with these organisations to shine a brighter light on the key issues that affect all multinational marketers.

The strategic partnerships are not exclusive but the five companies have become the first port of call as the WFA seeks to support its members in relation to new trends in marketing as well as highlighting better techniques for managing partners and internal teams.

The five partners and their key WFA projects are:
  • Marketing performance specialists Ebiquity become the WFA's Effectiveness partner and has already helped deliver the Worlds' first global media transparency index earlier this year.
  • Agency lifecycle software gurus Decideware become the Efficiency partner. Decideware is helping WFA on projects around scope of work management and understanding and assessing agency performance measurement, due for delivery later this year.
  • Knowledge partner, BrainJuicer, is a global marketing and brand consultancy, with market research solutions grounded in the principles of behavioural science. BrainJuicer is supporting WFA in developing a new workstream around insights and is also contributing to our upcoming CMO FORUM in Cannes.
  • Trendspotters Contagious become Innovation partner and are currently working with the WFA to deliver an innovation scorecard later this year.
  • Global marketing organization experts EffectiveBrands become the WFA's Marketing Leadership partner. WFA is EffectiveBrand's Marketing2020 partner and the company will also be presenting at the WFA's CMO FORUM at Cannes in June.

The WFA relies on partners to help it deliver the insights and advice that our members need. In formalising these relationships with five companies that we have known for a long time, we want to recognize their contribution to our work and forge an even stronger bond with a well-respected team of global experts,” said Stephan Loerke, Managing Director of the World Federation of Advertisers.

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