WFA Webinar on marketing procurement maturity


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WFA recently ran a webinar in partnership with SPIRE to showcase results from its recent project to benchmark the performance of global marketing procurement teams.

Watch the webinar below to find out:
- How the top performers set themselves up for success;
- What entry level/advanced characteristics are displayed by best-in-class organisations;
- Drivers to help procurement further integrate with marketing;
- How to diagnose the capabilities and set up action plans to improve your performance.

For more information on WFA's global marketing sourcing workstream please contact Steve Lightfoot.

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