WFA webinar: revealing the first results of our IMC scorecard


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The IMC Scorecard is a benchmarking tool created by the WFA. It allows member companies to evaluate their readiness in relation to integrated marketing communications (IMC). With the help of Naked Communications, this webinar reveals the first (anonymous) results from our pool of IMC Forum members.

The IMC Scorecard is open to all WFA company members with the WFA username and passwords. National Association members wishing to find out more should contact Robert Dreblow

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