Worldwide ad market approaches $500 billion


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Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates. Total spending on directories, internet, magazines, newspaper, outdoor, radio and TV advertising will continue to grow at steady single-digit rates through 2015, according to the forecast. By that year, advertisers worldwide will be spending almost $600 billion on these media.

eMarketer forms its estimates of advertising spending through a meta-analysis of data from dozens of sources, including research firms, ad agencies, investment banks and governmental organizations, as well as an analysis of global trends in the economy and advertising markets.

US online ad spending is set to have healthy increases through 2015, including a peak gain of 20.2% this year, but online ad spending worldwide will grow at a stronger rate throughout the period, eMarketer estimates.
Worldwide spending increases will be in the double-digits through 2015, as online ad spending grows to more than 22% of total media ad spending. Spending will surpass $80 billion this year, growing to nearly $100 billion in 2013 and over $132 billion by 2015.

Source: eMarketer

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