Global News

Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.

WFA President warns brands not to lose sight of the basics

State of the Union address highlights seven ways marketers are making their lives harder
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Global marketers seek a new model for insights

Research identifies key changes required to make insights more effective partners in driving brand growth
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WFA announces changes to global leadership team

New regional Vice-Presidents for APAC and Africa

New appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa
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ASEAN marketers seek enhanced digital capabilities

Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformation

Research conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globally

Full results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th
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