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Global News
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Below are recent news items from WFA's network of advertiser associations and the wider advertising industry. Stay informed by signing up to our monthly global newsletter.
29/02/2012
Pre-rolls: discovering best practice
Brands that simply re-use their TV ads online are missing out on a major communications opportunity. Mathias Giloth reports.
28/02/2012
Topics for National Associations Council meeting announced
WFA has announced the themes for the upcoming Council meeting in New York on Friday 16th March.
23/02/2012
US unveils privacy “Bill of Rights”, endorses industry “Do Not Track” framework
On Thursday 23 February, the White House unveiled an administration White Paper outlining a blueprint for privacy regulation, including a "Consumer Privacy Bill of Rights"%u2014a set of principles intended to guide how businesses handle consumers' personal information%u2014and steps to incorporate those principles into federal regulations.
01/02/2012
Gruma joins the World Federation of Advertisers
Gruma, one of Mexico's largest food manufacturers and worldwide leader in corn flour and tortilla production has today announced that it is joining the World Federation of Advertisers.
30/01/2012
WFA to host Project Reconnect panel during Global Marketer Week 2012
Project Reconnect was launched April 2010 with a view to bringing marketers and consumers closer together.
27/01/2012
Four tips for sourcing promotional merchandising
WFA research has identified four tips that help advertisers procure promotional merchandising material more effectively and efficiently.
26/01/2012
Uruguayans appoint new President
Diego Chapuis has been appointed the new President of the Uruguay Advertisers Association (CAU) for the next two years.
26/01/2012
